Website Optimization for Search Engines (SEO)
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Have you heard the horror stories, or worse
yet experienced the situation, of having
paid big bucks for a great website only to
find that the site is buried on page 2,925
of the search engine results?
Just having a great website is simply not
enough to make your mark on the world wide
web! Search engines such as Google, Yahoo,
and MSN play a large role in the success
of your website. If the search engines can't
find your site, then neither can your prospective
customers.
In order for your website to be found by
the search engines and have a high ranking
or placement in the search engine results,
it is necessary for a web page to written
in a language which targets those keywords
that are most important to your individual
business.
A new customer may not know the name of your
company. They will instead be using the search
engines to search for keywords or phrases
that match the products or services that
they need. If your website is listed in the
first several results provided by a search
engine such as Google, you have greatly improved
the chances for new visitors to visit your
website.
Many elements apply to website optimization
and are important factors for everyone who
wants to succeed on the web. Just a few things
you need to consider include:
- Does your web page contain informative, properly
formed description and keyword meta tags?
- Do your page titles reflect the content and
targeted keywords of the pages?
- Does the text on your web page properly apply
to the keywords that are important for your
products or services?
- Are the graphics and photos used on your
pages optimized for the lowest file size
that doesn't compromise quality?
- Does your page take too long to load when
a visitor arrives?
After your pages are properly written and
optimized, they must then be submitted manually
to each of the search engines and directories.
Once submitted, it's necessary to monitor
your placement or rank with each search engine
and make adjustments accordingly in order
to assure your website's best possible placement
when a visitor is browsing the web for your
product or service.
All website design projects completed by
LJg include optimized web pages and manual
search engine submittal. We also offer website
optimization services for existing sites.
We work closely with each client to ensure
that their websites are focused on achieving
the greatest possible results in an internet
search for their business. |
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